The idea of meandering about a store or a mall window shopping waiting for that elusive moment of discovering the perfect gift or item for myself is shear madness. Anyone else with me on this one? For those that find this activity relaxing, fun or even inherent to life itself, god bless you and keep on trucking. After all it's great for the economy. And if in someway it nurtures your soul....who can argue with that.
But for me....it's FIBIGO!
There is one place where this approach will not fly. Ever been to IKEA?
The name IKEA is derived from the founder's initials and hometown in Sweden. But it could also be - I Know Everything Already.
Whenever I make a trip to IKEA I know two things for certain:
1.) I have to order their swedish meatballs with lingonberry sauce, which I don't really believe is horsemeat - well, at least not in the U.S.), and
2.) FIBIGO is toast.
I do give them some credit for providing maps throughout the store to make sure customers know where you are (red dot indicating "you are here") and the location of the departments to explore. Explore is the operative word. Every time I make this trek I feel like I should be wearing Asolo TPS 520 GV hiking boots, a Grivel Freney 50 Backpack (made from heavy duty ECOFABRIC complete with butterfly frame system and a hip belt that has zippered pockets for accessories and wraps aroudn your hips with ergonomically shaped air foam) and a supply of energy bars and water. There is no way of telling how long I will be "in there".
I would be willing to bet a complete MALM desk set that "Mr. IKEA" spent a lot of time in a casino or two in Las Vegas or Monaco. Casinos and IKEA use a similar design principle - absolutely no straight paths across the structural space. And those "short cut" signs - I think I finally figured out that they really just take you back to the office furniture that you passed 20 minutes ago.
Red Dot - "YOU ARE HERE"
No, actually I think I am in the twilight zone.
I knew I should have left some bread crumbs to find my way back out.
I MAZE
I SURRENDER
I GIVE UP
I 'M LOST
IKEA
What was it I was looking for again?
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